BRAND, CAMPAIGNS AND ENVIRONMENTS
Fresh Eyes.
Safe Hands.
And the creative judgement that knows how to use both.
People make decisions based on what they understand, what they trust and how something makes them feel.
Design plays a part in all three.
My role is to understand what needs to be achieved, identify the most effective approach, and use creative thinking to help get it there.
I help brands, organisations and creative teams shape ideas into work people understand, trust and want to engage with — whether that’s a global entertainment brand, a national reading programme, a film campaign or a public-facing initiative.
I work across the full process — from helping define what something needs to achieve, through to the detail, craft and delivery of the finished work itself.
A history of jumping in muddy puddles with Peppa Pig
FEATURED CASE STUDY
Helping take one of the world’s best-known preschool brands from screen to real life.
After more than 20 years working with the Peppa Pig brand across home entertainment, retail, packaging, theatrical releases and campaigns, I was brought in to support Merlin Entertainments turning Peppa’s 2D world into immersive real-world attractions.
I helped shape identity systems, key visuals, signage, maps, collateral and global guidelines for rapid international rollout, later expanding into support for Peppa Pig Theme Parks.
”I’ve always got Dean on speed dial when I need some creative input!”
RUTH IRVING
(former) Global Brand Director :
New Brands - Merlin Entertainments
HOW I HELP
UNDERSTAND IT
What it is, what it needs to do, and what matters commercially and creatively.
SHAPE IT
Give it structure, clarity and the right visual language.
DELIVER IT
Take it from a mere idea to final output without losing sight of the objectives.
SELECTED WORK
A few projects that show how I think, work and deliver.
CASE STUDY
Dolby
Creating composed, high-impact materials for a global technology brand built around precision, quality and audience experience.
CASE STUDY
Film & TV
Campaign and key art development designed to communicate tone, story and audience appeal across print, digital and promotional formats.
CASE STUDY
Juventus FC
Developing licensing and graphic systems that help one of the world’s most recognisable football brands work consistently across products and partners.
CASE STUDY
BookTrust
Creating early-years reading materials designed to support families, carers and professionals in building positive reading habits from an early age.
CASE STUDY
Commonwealth War Graves Commission
Supporting the Legacy of Liberation 80 commemorations through public-facing materials .
ABOUT
I’m Dean, the person behind Feeling Creative.
I help turn uncertainty or questions into clear, effective work that delivers on my promises.
I’ve spent over 30 years working across entertainment, publishing, education and brand; helping organisations turn uncertainty into work that is clear, coherent and properly delivered.
Design shapes decisions. Sometimes obviously, sometimes quietly. It affects what people trust, choose and understand. I take that seriously.
Clients bring me in when something matters. When a project needs creative thinking, careful handling and experienced hands to deliver according to timescale and budget.